Rolf Hoenger

Area Head of Roche Pharma Latin America
Global Board Member

Rolf Hoenger sits on the LATAM Movement Health Regional Board, which focuses on Movement Health policy issues, its long-term goals, and overall positioning, as well as the Movement Health Global Board which offers expert insights into healthcare inequality and helps to steer Movement Health towards ensuring fairer access to better healthcare for all. Rolf has a personal passion for helping patients in Latin America access innovations in healthcare. He always dreamed of a career dedicated to the patients´ well-being and the way he fulfilled this dream was by joining a pharmaceutical company.

He has a long career trajectory in the region, holding several positions at Roche over the years - including General Manager for Peru, Colombia, and Ecuador; Commercial Development Director for Latin America; Marketing and Sales Manager for Central America and the Caribbean; and, most recently, General Manager of Roche Brazil.

He started his career at Roche Group in 1993 as Market Manager of Central Asia, where he founded the company’s operations in these countries. Rolf holds a degree in Economics from the University of St. Gallen, Switzerland.